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Using Artificial Intelligence in the design process?


Artificial Intelligence (AI) can bring several benefits to designers during the concept design stages, including:


Enhanced creativity: AI algorithms can suggest new and innovative design ideas that may not have been considered otherwise. This can help designers to expand their creative horizons and develop unique solutions to design problems. It can also through out curveball options not originally considered, but once seen, appreciated.


Improved efficiency: AI can help automate initial conceptual and mood board ideas freeing up designers to focus on more detailed aspects of the design process. This allows the designers to quickly review and discuss conceptual ideas with clients live. This can speed up the initial conceptual and designing stages by giving the clients options to review and feedback in a shorter time frame and therefore accelerating through the design process.


Better decision-making: AI softwares, like Mid-journey, can provide designers with real-time feedback on their designs, highlighting areas that need improvement or suggesting alternative solutions. This can help designers make more informed decisions about the direction of their projects.


Increased accuracy: AI can analyse large amounts of data and identify patterns and trends that may not be apparent to human designers. This can lead to more accurate predictions about the performance of a design and better outcomes.


Improved collaboration: AI software can help facilitate collaboration between designers by providing a common platform for sharing ideas, feedback, and revisions. This can lead to a more streamlined design process and better communication between team members.


Overall, AI has the potential to revolutionise the way designers work, helping them to create better designs faster and more efficiently.


Here's a snapshot of one of our team experimenting with Mid-journey to develop initial concept ideas for an oak and metallic finished kitchen.


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